We all know what good writing is. It’s the novel we can’t put down, the poem we never forgot, and the speech that changes the way we look at the world. Good writing is the memo that gets action and the letter that says what a phone call can’t.
In business writing, the language is straightforward, the intention is clear, and the points are well expressed. Good writing is hard work, and even the best writers get discouraged. However, with practice, you can feel more confident about your own writing.
Individuals that complete this course will gain the skills needed to become more proficient and effective in written communication.
The course duration is 2 weeks in total and requires an effort of 6 to 10 hours per week.
This course is intended for:
- Corporate writers
- Communications professionals
- Marketing executives
- School-leavers, college and university students
- Blog writers
- Job hunters
- Small, medium and large businesses
- Government and nongovernment agencies
- Corporate bloggers
This course is designed to introduce learners to the various types of business texts. Learners are introduced to strategies to plan, review and execute their writing with purpose.
Specific learning objectives include:
- The value of good written communication.
- How to write and proofread your work so it is clear, concise, complete, and correct.
- How to apply these skills in real world situations.
- Understanding the proper format for memos, letters, and e-mails.
Course entry requirements:
Please ensure you meet the following requirements when applying for the course:
- Minimum of 18 years of age
- No specific school or tertiary qualification is required
- Access to a laptop, desktop computer or tablet (with a virtual or physical keyboard)
- Access to Microsoft Word and an email account (Outlook, Gmail, etc.)
- Access to the internet to login to our learning platform.
This course is delivered in English. Queries can be addressed in Zulu and Afrikaans.
Start immediately and learn at your own pace, as the course is delivered 100% online. Some of the course assignments will be completed offline and in a work-environment (if registered learners are employed).
The course syllabus is broken down into 7 units covering the following topics:
Many people feel that writing is a burden or something they should be able to delegate. This session will help learners identify the value of writing.
The Four C’s
The four of the C’s of writing: clear, concise, complete, and correct. Learners will practice each C through writing exercises.
Learners will explore word agreement through a brief lecture and a writing exercise.
Active and Passive Voice
Most people prefer to read writing that is in the active voice. Learners will cover and practice both voices during this session.
Sentences and Sentence Types
This session will cover the structure of sentences and paragraphs. Then, learners will apply this knowledge to a writing exercise.
The Gunning Fog Index, also called the readability index, determines the difficulty level of a written piece. Learners will apply the index to a sample and to their own work.
Manners and Courtesy
Courtesy is an important principle of good business writing. Learners will examine and rank several business letters, helping them explore their own style and preference.
It is important to use words that best reflect what you are trying to say. Learners will examine some common dilemmas (such as fewer vs. less) and suggested solutions.
Another key part of writing is political correctness. Learners will have an opportunity to re-write some exclusive terms to make them inclusive.
The two basic rules for constructing sentences are: use construction that makes meaning clear and keep construction parallel. Learners will re-write sentences that don’t follow these rules.
Learners will be assessed on a series of questions and some key points to improve their punctuation.
Writing Business Letters
Addresses the steps for writing a business letter, types of letters, and the parts of a business letter. Learners will then examine samples of business letters to determine the type and the parts of each letter.
Writing Effective E-mails
Virtually everyone today uses e-mail to communicate at work and at home. This session will give learners some tips on writing effective e-mails and managing mail.
Spelling and Proofreading
Proofreading carelessly can spoil a writer’s best efforts. This section will help learners identify common spelling errors and practice their proofreading skills.
Memos are another challenge that many writers face. We will examine memos through a brief lecture and a fun exercise.
Reviewing Your Writing
In this section, learners will customise a checklist to help them ensure that each document they write is of good quality.
To wrap up the course, participants will work on identifying some possible solutions to the ten most common writing challenges.
At the end of the workshop, learners will have an opportunity to ask questions and fill out an action plan.
The course has been designed to be practical and can be implemented in a work environment and/or in your daily life. This course will require learners to bring a sample of a letter, memo and e-mails you have written. These samples will be used for a variety of exercises and assignments, so please ensure it is something you are willing to share.
The assessments within this course consist of a pre-assessment, formative assessments (that will completed during the course) and a summative assessment/assignment for students (that will be used to determine your competency/success of the course content).
All formative assessments will be automatically graded on the learning platform and all assignments will be uploaded on the learning platform, which will be graded by our facilitators.
For the individual:
- acquire greater written and oral fluency in business situations
- attain a higher level of confidence in your ability to conduct business in English
- progress faster and further in your career
- write accurate, coherent, cohesive, detailed and concise business texts
For the organisation:
- improve productivity
- increase employee engagement
- improve customer service
- improve verbal and written communication
- enhance professional images of both employers and companies